Horseshoe Casino takes your privacy seriously.  Please read the following to learn more about our privacy policy.

WHAT THIS PRIVACY POLICY COVERS
This policy covers how Horseshoe Casino treats personal information that Horseshoe Casino collects and receives, including information related to your past use of Horseshoe Casino products and services. Personal information includes information about you that is personally identifiable like your name, address, e-mail address, or phone number, and that is not otherwise publicly available. This policy does not apply to the practices of companies that Horseshoe Casino does not own or control, or to people that Horseshoe Casino does not employ or manage.

Information Collection and Use General
Horseshoe Casino collects personal information during registration, when you use Horseshoe Casino products or services, when you visit Horseshoe Casino pages or the pages of certain Horseshoe Casino partners, and when you enter promotions or sweepstakes. Horseshoe Casino may combine information about you that we have with information we obtain from business partners or other companies.
When you register we ask for information such as your name, email address, birth date, gender, zip code, occupation, industry, and personal interests. For some financial products and services we may also ask for your address, Social Security number, and information about your assets. Once you register with Horseshoe Casino and sign in to our services, you are not anonymous to us. Horseshoe Casino collects information about your transactions with us and with some of our business partners, including information about your use of financial products and services that we offer. Horseshoe Casino automatically receives and records information on our server logs from your browser, including your IP address, Horseshoe Casino cookie information, an the pages you use.

Horseshoe Casino uses information for the following general purposes:
*To customize the advertising and content you see.
*Fulfill your requests for products and services.
*Improve our services.
*To contact you.
*To conduct research.
*To inform you about promotional offers from Horseshoe Casino and its associates.
*To provide anonymous reporting for internal and external clients.

Children
Any attempt of registration by someone under the age of 18 is disallowed.

Information Sharing and Disclosure
Horseshoe Casino does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

We provide the information to trusted partners who work on behalf of or with Horseshoe Casino under confidentiality agreements. These companies may use your personal information to help Horseshoe Casino communicate with you about offers from Horseshoe Casino and our marketing partners. However, these companies do not have any independent right to share this information.

We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;

We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Horseshoe Casino's terms of use, or as otherwise required by law.

We transfer information about you if Horseshoe Casino is acquired by or merged with another company. In this event, Horseshoe Casino will notify you before information about you is transferred and becomes subject to a different privacy policy.
Horseshoe Casino places advertisements based on the personal information you provide.  Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria.
Horseshoe Casino does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

Horseshoe Casino advertisers include financial service providers (such as banks, insurance agents, stock brokers and mortgage lenders) and non-financial companies (such as stores, airlines, and software companies).

Cookies
Horseshoe Casino may set and access Horseshoe Casino cookies on your computer. Horseshoe Casino lets other companies which display advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Horseshoe Casino's cookies.

Horseshoe Casino uses web beacons to access Horseshoe Casino cookies inside and outside our network of web sites and in connection with Horseshoe Casino products and services.

Your Ability to Edit and Delete Your Account Information and Preferences
You can edit your Horseshoe Casino Account Information, including your marketing preferences, at any time. New categories of marketing messages may be added to the Marketing Preferences page from time to time. Users who visit this page can opt out of receiving future marketing messages from these new categories or they can un-subscribe by following instructions contained in the messages they receive.

We reserve the right to send you certain communicative notices relating to the Horseshoe Casino service such as service announcements, administrative messages and the Horseshoe Casino Newsletter from time to time.  These informational messages are considered to correspond with your membership with Horseshoe Casino and will be sent automatically and without your consent.

You can delete your Horseshoe Casino account by visiting our Account Deletion page.  After deletion of your account, some personal information may remain in our records, please contact our Support Team for further details.

Confidentiality and Security
We provide limited access to your personal information to our employees in order for them to be able to do their jobs efficiently and also to provide players with the best service possible.  We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.  Your Horseshoe Casino Account Information is password-protected and in certain areas our casino uses industry-standard SSL encryption to protect data transmissions.

Changes to this Privacy Policy
The information included in the Horseshoe Casino Privacy Policy may be updated or changed at any time.  We will notify you about significant changes by sending you a notice to the primary e-mail address specified in your Horseshoe Casino account or by placing a prominent notice on your site.

If you should need further information or clarification concerning this policy, please contact our Customer Support Team.